Client: Bavaria, Bavaria 0.0%
Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It is about bringing brands to life via experiences and forming long-term emotional connections.
Traditionally, brand activation is necessary to get the word out to consumers when a new product is released or to increase awareness surrounding an entire brand.
OVVO’s loyal members are within the customer-target group of Bavaria. But sports and alcohol is not a traditional combination. That’s why the link between the new product release of Bavaria’s 0,0% alcohol does match with OVVO-Amsterdam. We put OVVO-Amsterdam central by asking the question what they’d need for coming baseball season and turned this into a Custom Made POS item for Bavaria.
We have chosen for the most visible form of Bavaria 0.0%’s brand visibility at the entrance of the association/canteen. Because the canteen has a lot of windows, it can become very hot inside. A great entrance and a convenient sunshade integrated into a Custom Made POS item was the solution!
The entire project and roll-out fitted perfect within the predefined budget of Bavaria’s account manager.